Content Marketing for Law Firms

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How I Let It Go to Create Space for Something Better

I had a really fab time as a guest in the Doing Law Differently Podcast hosted by Lucy Dickens. During this podcast, we talked about how I want to help families get through the process of separation or divorce as quickly and as easily as possible. What it means to manage up-and-coming lawyers who...
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My Transformation: From a Young Mum in Law School to Becoming the CEO of My Law Firm

I had a really fun and honest conversation as a guest at the Rose Tinted Law Podcast hosted by Rose Inglis. We talked about my interesting start in law and how investing in your professional development and investment in yourself is never ever wasted.  Why did I decide to become a lawyer? I...
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The Right Kind of Busy - Journey and Challenges of Scaling My Law Firm to 7-figures.

I had a fantastic time as a guest for the AskShivani Podcast Show hosted by Shivani Gupta. We talked about the highs and lows of the Challenges that eventually led me to my journey of helping fellow law firm owners in scaling their law firms to 7-figure without relying on referrals. I talk about...
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You Are Set For Your 2023 Marketing

If you have been following my past articles on setting up your law firm marketing budget and plan for 2023, you will see, if you follow these simple steps, you will have a marketing strategy that will have your law firm front of mind to potential clients in 2023.  There is no doubt that if...
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Mapping Out Your Marketing Plan For Your Law Firm

Now that you have done your research, you have much to work with over the next 12 months. Now it is time to create your marketing schedule in an excel spreadsheet recording the activities that you will do each month.  When it comes to your creating your law firm's marketing plan, remember to...
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How to Get Started on Your Law Firm's Marketing Schedule

Most firms do their marketing on an ad-hoc basis. Then, when work dries up, they get busy trying to market their law firm and throw money at whatever marketing offer comes their way. As a law firm owner, you are going to have offers from agencies, radio stations, print media, and digital...
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From $500k Debt to a 7-figure Law Firm - How I Reinvented Myself in Business

 I’m Caralee Fontenele and I adore speaking all things business. During a podcast guesting with Emily Osmond of the Emily Osmond Show entitled Reinventing Yourself in Business I had the pleasure and a fantastic time talking about my humble beginnings and some pretty intimate details...
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Before You Do Your Law Firm Marketing Plan, Do This

Your goals drive your law firm marketing plan. Marketing needs to be goal driven. Being clear on what you want to achieve for the year will help you determine how much marketing you need each month and what activities you should be doing during the year. Let's say you want to make a revenue of 1...
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Law Firm Marketing In 2023

The experts predict a turbulent 2023 for people with the economy being so fragile and interest rates on the rise. This means that law firms either struggle or thrive depending on the area of law you practice.  There is so much uncertainty right now, and the impacts are unknown.  So how...
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How to Attract the Right Employees for Your Law Firm

Attracting the right team to work in your law firm is more difficult now than ever. Since the great resignation, lawyers demanding a better work-life balance and lawyers going out into solo firms and opening micro firms, it is more challenging than ever for law firm owners. There are incredible...
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