How to Get Started on Your Law Firm's Marketing Schedule
Most firms do their marketing on an ad-hoc basis. Then, when work dries up, they get busy trying to market their law firm and throw money at whatever marketing offer comes their way. As a law firm owner, you are going to have offers from agencies, radio stations, print media, and digital marketing f...
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Before You Do Your Law Firm Marketing Plan, Do This
Your goals drive your law firm marketing plan.
Marketing needs to be goal driven. Being clear on what you want to achieve for the year will help you determine how much marketing you need each month and what activities you should be doing during the year.
Let's say you want to make a revenue of 1 m...
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Law Firm Marketing In 2023
The experts predict a turbulent 2023 for people with the economy being so fragile and interest rates on the rise. This means that law firms either struggle or thrive depending on the area of law you practice.
There is so much uncertainty right now, and the impacts are unknown.
So how do you prot...
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How to Attract the Right Employees for Your Law Firm
Attracting the right team to work in your law firm is more difficult now than ever. Since the great resignation, lawyers demanding a better work-life balance and lawyers going out into solo firms and opening micro firms, it is more challenging than ever for law firm owners.
There are incredible tea...
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What Are Online Legal Business Directories?
There are general business directories and industry-specific directories for legal services and law firms, right down to directories for niche practice areas.
Often business directories are free for businesses to list their details. However, on occasion, there will be a fee or a fee to upgrade th...
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Quit Being a Lawyer!
Be the CEO and visionary of your business instead when it comes to running your law firm!
If you are still pondering on the “Hows” of achieving your law firm’s success even years after you started your law firm, or maybe you’ve managed to take more clients and work by adding more services just to ...
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Should You Be Running Google Ads In Your Law Firm? (EP 103)
In this episode, Caralee talks about Google ads and if you should be running them in your law practice. Many law firm owners rely on referrals and are worried about throwing money away on Google Ads.
Google has recently changed the layout of the front page of Google, and it is becoming more diffic...
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Should You Be Using Scheduling App For Your Law Firm? (EP 101)
In this podcast, we discuss using scheduling apps in your law firm as a marketing tool to bring more enquiry into your law firm.
If your prospects are at home after hours, it is the perfect solution to have an automated system where clients can book an initial appointment with your law firm. Law fi...
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The Importance of Growing Your Personal Legal Brand (Ep 100)
As a lawyer, your reputation is based on collective actions, behaviors, opinions, and beliefs. Your personal brand, however, is intentional. It is about visibility and values that you outwardly represent. Your personal brand plays a crucial role in your success.
Why else does your personal brand as...
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How To Make Decision Making In Your Law Firm Super Easy - (EP 99)
This week on the podcast, Caralee talks about the importance of knowing and living by your core values as a law firm owner. Last week she was invited to revisit her core values again, and it was an interesting exercise to see if her core values had shifted or not.
Running a law firm and being faced...
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