How to Market a Small Law Firm | Scalable Law

Quit Being a Lawyer!

Be the CEO and visionary of your business instead when it comes to running your law firm! 

If you are still pondering on the “Hows” of achieving your law firm’s success even years after you started your law firm, or maybe you’ve managed to take more clients and work by adding more services just to maintain a steady stream of cash flow?

Are you a law firm owner or planning to start one? Are any of the following nagging questions for you?:

“How do I Market my law Firm online?”

“How do I use Instagram or social media platforms to market my law firm?”

“How to keep up with Law firm Marketing trends?”

“How to effectively implement law firm marketing ideas?”

“How can I successfully run my law firm and still have more time and freedom?”

Then, this article is for you. 

Like you, I used to believe that success happened in the hustle. The reality was that the harder I worked did not mean the more money I would make in fact, it resulted in extreme burnout!⁠

So, I decided to make a HUGE change and discovered the business secret that no one was teaching - this is when the Scalable Firm Formula was created.⁠

Before we head on, do you have the freedom and ideal life as a CEO for your law firm or are you headed for burnout?

Tick the box, and Let's check if You Are Heading for Burnout in running your law firm:

🔲You dread going into your law firm and have acute Mondayitis! 

If you are not excited about a new week and get that dreaded feeling on Sunday about the week ahead, this is a sign of potential burnout. This is more than being sad that the weekend is over. Getting that feeling in your gut about the week ahead, facing clients, staff members, or opening emails can be signs that something needs to change.

🔲Feeling exhausted all the time

Feeling either emotionally or physically exhausted all the time are signs of burnout. This can cause a lack of motivation, concentration, and strain as you do your usual tasks. You find that you make silly mistakes and are at risk in your law firm of creating issues on client files or making costly business mistakes.

🔲You are not excited about your law firm

When you first started your firm, you were excited, full of hope, and had the enthusiasm to get your law firm working for you. A sign that you are heading towards law firm burnout is that you are feeling disinterested in your business. Maybe hopeless, the satisfaction isn’t there, and you are wondering why you started your firm or thinking maybe being an employee may be better. Everything feels like hard work.

🔲Your performance is suffering, and you are making avoidable mistakes

Your performance isn’t what it used to be, and you have noticed that you are dropping the ball. You don’t feel like calling people back and dread opening your email. This may result in more incoming complaints from clients or clients going elsewhere. On the other hand, this could be because you are burnt out and need to implement other strategies into your law practice to return to being the peak performer you once were.

🔲Your sleep is suffering

If you are lying awake at night with work issues running around in your head, this is a sure sign that something needs to change in your law firm. If you have niggling thoughts keeping you up at night, burnout is either already there or just around the corner. Physical ailments are appearing.

Your body is telling you that you are doing too much, over-stressed, and need to look at how you are running your law firm.

 🔲You may even have physical symptoms before recognising what is happening

 If you are burnt out, you may experience the following:

  • Heart palpitations
  • Stomach aches
  • Headaches
  • Appetite changes
  • Shortness of breath

🔲Stress and Anxiety

Did you tick most if not all of the signs? 

Then maybe it’s time to look at what needs to be changed. I will show you how you can get out of this zone. 

The Scalable Business Lounge is here to help you create more freedom. So you can have more time and profit to design your Ideal life and become the best version of yourself for yourself and for those you love.

Here are 3 Secrets I implemented in scaling my law firm and achieving a Seven-Figure Law Firm without Burnout!


Create an automated flow of clients who value your legal service and leave you raving reviews. 


Replicate yourself and stop doing all the low-end tasks that you don't enjoy! Then, when you have an A1 legal team, you can spend more time working on your business than in your business which equals more profit and freedom.


Never worry about the quality of work that leaves your firm once you implement my formula for creating a predictable legal service.

It can be stressful running a law firm. However, it doesn’t have to be this way. It can be the opposite! It can be fun and bring you joy and freedom. It is just a matter of knowing what you need to implement to create a law firm that can provide you with the lifestyle you have dreamed of.

Head on over to my free workshop for lawyers to learn exactly how you can scale your law firm without burnout!


Instagram @caralee.fontenele

Facebook: @caraleefontenele

LinkedIn: @caraleefontenele


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Transform Your Law Practice!

Unlock the secrets to a seven-figure law firm with our FREE Book, "Seven Figure Law Firm" by Caralee Fontenele.

Scale efficiently, maximize profits, and enjoy more freedom.