From Law Firm Owner to Marketing Agency Founder with Kristen Porter (EP 184)

Episode Summary

In this episode of the Scalable Law Podcast, I’m joined by my good friend and past Accelerator member, Kristen Porter. Kristen is the founder of Oh No Legal, a law firm that grew nationally during the COVID years, and more recently, she launched Zenovate Marketing, a digital marketing agency built specifically to help law firm owners grow.

Kristen shares her journey of starting her firm out of necessity, why she chose to niche down into the real estate industry, and how that decision not only made her practice easier to run but also made her marketing more powerful. We also talk about the frustrations law firm owners face when outsourcing marketing, and why she created Zenovate to be a trusted solution that understands the legal profession.

If you want to hear how niching, list building, and smart digital strategies can change the game for your firm, you’ll love this conversation.

What You’ll Learn in This Episode

• Why Kristen decided to start her own law firm and how it grew quickly through digital marketing
  
• How list building, webinars, and lead magnets transformed her pipeline without relying on referrals
  
• Why niching made her law practice easier to run and more profitable
  
• How different client personalities within one niche call for different service models
  
• What led Kristen to launch Zenovate Marketing and why law firms need marketing support that actually understands the profession
  
• The importance of deep brand positioning and copywriting for law firm growth and freedom

Quotes from the Episode

“Our law firm growth is totally dependent on our digital marketing. For a long time, we didn’t even use paid ads, we built everything through organic list building and partnerships.”

“Nicheing makes everything easier. Your practice becomes smoother, your marketing clearer, and other professionals see you as the expert.”

“Copy is what converts. Your logo and design make you look professional, but the words you use are what actually bring in the right clients.”

Links and Resources

• Learn more about Kristen’s marketing agency: Zenovate Marketing
  
• Connect with me at Scalable Law for programs and resources on law firm growth and law firm freedom
  
• Explore the Scalable Business Lounge for support, training, and a community of law firm owners

Share the Value

If you enjoyed this episode, share it with a fellow law firm owner who would find it valuable. And don’t forget to hit follow on Apple Podcasts or Spotify so you never miss an episode.

• Apple Podcasts: Listen on Apple
• Spotify: Listen on Spotify
• YouTube: Watch on YouTube