How to Get More Referrals for 2023 (116)

Season #2 January 12, 2023

Planning on your best year yet as a law firm owner?

Tune in as we are talking more about marketing and join me on my bandwagon of marketing to propel your firm this year.

As a law firm owner, I know you wanted to create more freedom and profit for yourself. You knew it’s going to be difficult but it can be overwhelming if you’re in the middle of a forever-evolving journey of being a law firm owner. But as long as you keep moving forward where you are now is going to be way different in 5 years' time.

Marketing and getting clients is what’s going to take your business to the next level. So you can start “Working ON your business rather than IN it”... Which is the goal!

FREEDOM, PROFIT and GROWTH. So you can do whatever you want for your firm.

A lot of law firm owners don’t know where to start the marketing plan so what happens is a lot of people get involved like an agency (SEO, digital or ads) then add them as Adhoc thinking it’s a solution in getting more work through the door. But it’s not really an agency that can help you rather you should have a WHOLISTIC MARKETING PLAN. It’s your job as a law firm owner to look at it as a whole.

You need to spread yourself across these 3 types of marketing:

Organic Marketing
Paid Marketing
Referral Marketing

This is what I share with my fellow law firm owners at the SCALABLE BUSINESS LOUNGE. I help them create a holistic marketing strategy where we cover all three strategies and more.

First, let’s take a look at your referral marketing. This is your firm’s “word of mouth” but this is never enough to keep your business growing. You need to be intentional about your referral marketing.

Here are a few tips for you on how to maximise and launch into 2023 for your intentional referral marketing:

Collate a Target List - You need to know who are these people that are sending work through your door. You might not know these people yet. But you want to create a relationship with these people. As a law firm owner, you want this relationship to be yours. Again, we need to be intentional in creating these referrers.
Collate a List of Events - Think about the local events in your area throughout the year. Pick what you’re going to be involved in this year. What works for me really well is to invite a whole table of people (e.g. Breakfast, charity or ball events). And these people are the ones on my target list. It’s a good excuse to invite potential referrers and build a relationship with these people in a really powerful way.
Collate a List of Venues - In your local area like a restaurant where you can host a couple of lunches. I find it great to host around 10- 20 people and invite them all to one lunch and do it a couple of times a year. And don’t forget to make it fun!
Make Social Media Friends - make some friends on your social media as they can be people that can refer you to work. If there are other lawyers in your area follow them on social media, comment, and make that effort. It’s a good way of tapping into real people that can actually refer to your work and eventually make a connection and invite them to your events.

I hope these ideas and tips can be useful for you in starting to be intentional when it comes to your referral marketing.

Next on the Scalable Law Podcast, I’m going to give you more tips on how to collate more information for yourself to help you with your marketing strategy for 2023.

Let’s get out there and have some fun and get referrals happening this year!