How I’m Using AI in 2025 to Revolutionise Law Firm Marketing and Elevate Client Experience
If you’d told me a few years ago that artificial intelligence (AI) would become one of the most valuable members of my marketing and client experience team, I probably would’ve raised an eyebrow. Fast forward to 2025, and AI is not only helping me streamline operations—it’s transforming the way I at...
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Comfort Is Costing You: The Hidden Price Law Firm Owners Pay for Playing It Safe
For many law firm owners, the first few years in business are fueled by hustle, long hours, and sheer determination. You build your book of business, establish a team, and start generating consistent revenue. But somewhere along the way — often around the $1M mark — growth stalls. Not because of mar...
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How Life’s Curveballs Helped Me Build an Unstoppable Law Firm Brand
I’ve always believed that when life throws you a curveball, you have two options: let it derail you or use it to evolve. And over the last two decades—through building businesses, experiencing heartbreak, writing books, and leading a law firm—I’ve learned how to choose the second option every time.
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Finding My Footing: How Community and Learning Changed My Life as a Law Firm Owner
The challenge of balancing business growth with personal well-being is something every law firm owner understands. It's a demanding profession, often feeling isolating. Today, we're going to discuss how tapping into community and embracing strategic learning can provide the support and direction you...
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Law Firm Marketing: Attract Ideal Clients with Targeted Strategies
Let us be honest, running a law firm is a demanding endeavor. Especially when you’re in growth mode, there is this constant pressure to be everywhere, to reach everyone. You think, "If I can just get my name out there, the clients will come flooding in." I fell into that trap too. I imagined casting...
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Mastering Client Engagement: A Guide for Small Law Firms
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The Importance of Listening and Client-Centric Approach
 In a recent podcast episode of The Boutique Lawyer Show, I shared my insights on how to engage with new and prospective clients. As the director of Collective Family Law Group and Scalable Law, I believe that lawyers often fall into the tr...
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The Ultimate Law Firm Marketing Blueprint 2024!
As 2024 unfolds, understanding and implementing the best marketing strategies for law firms is vital for growth and resilience. This year, let's take a proactive approach to crafting your law firm's marketing plan, focusing on goal-driven strategies and foundational elements.
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The Importance of G...
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Law Firm Digital Marketing Strategy:A Fun Guide!
Let's face it, the digital world is no longer a 'nice-to-have' - it's an absolute must for every modern-day law firm. So, grab a cuppa and let's break down the maze of creating a marketing plan for a law firm in the digital age.
 1. Understanding the Digital Game PlanÂ
What is a digital marketing ...
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Unlocking the Power of Legal Marketing
Ever felt overwhelmed by the task of creating a marketing plan for a law firm?Â
Whether you’re a seasoned lawyer or a newbie, you're not alone in that boat. But fear not! I’ve navigated these waters, and I’m here to guide you through the intricacies of legal marketing.
What Even Is Legal Marketing...
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The Ultimate Health Check for Your Law Firm Marketing
Can you imagine being on a vacation in your dream paradise, not stressing about work because your law firm back home is running smoothly?Â
I know it sounds like a dream. Well, let me tell you, it's my reality. A few years back, I was an overworked lawyer juggling too many things. Law Firm in $500k ...
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