Content Marketing for Law Firms

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Mastering Client Engagement: A Guide for Small Law Firms

  The Importance of Listening and Client-Centric Approach  In a recent podcast episode of The Boutique Lawyer Show, I shared my insights on how to engage with new and prospective clients. As the director of Collective Family Law Group and Scalable Law, I believe that lawyers often fall...
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The Ultimate Law Firm Marketing Blueprint 2024!

As 2024 unfolds, understanding and implementing the best marketing strategies for law firms is vital for growth and resilience. This year, let's take a proactive approach to crafting your law firm's marketing plan, focusing on goal-driven strategies and foundational elements.   The...
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Law Firm Digital Marketing Strategy:A Fun Guide!

Let's face it, the digital world is no longer a 'nice-to-have' - it's an absolute must for every modern-day law firm. So, grab a cuppa and let's break down the maze of creating a marketing plan for a law firm in the digital age.  1. Understanding the Digital Game Plan  What is a digital...
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Unlocking the Power of Legal Marketing

Ever felt overwhelmed by the task of creating a marketing plan for a law firm?  Whether you’re a seasoned lawyer or a newbie, you're not alone in that boat. But fear not! I’ve navigated these waters, and I’m here to guide you through the intricacies of legal marketing. What...
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The Ultimate Health Check for Your Law Firm Marketing

Can you imagine being on a vacation in your dream paradise, not stressing about work because your law firm back home is running smoothly?  I know it sounds like a dream. Well, let me tell you, it's my reality. A few years back, I was an overworked lawyer juggling too many things. Law Firm in...
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How I Let It Go to Create Space for Something Better

I had a really fab time as a guest in the Doing Law Differently Podcast hosted by Lucy Dickens. During this podcast, we talked about how I want to help families get through the process of separation or divorce as quickly and as easily as possible. What it means to manage up-and-coming lawyers who...
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Mapping Out Your Marketing Plan For Your Law Firm

Now that you have done your research, you have much to work with over the next 12 months. Now it is time to create your marketing schedule in an excel spreadsheet recording the activities that you will do each month.  When it comes to your creating your law firm's marketing plan, remember to...
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How to Get Started on Your Law Firm's Marketing Schedule

Most firms do their marketing on an ad-hoc basis. Then, when work dries up, they get busy trying to market their law firm and throw money at whatever marketing offer comes their way. As a law firm owner, you are going to have offers from agencies, radio stations, print media, and digital...
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Before You Do Your Law Firm Marketing Plan, Do This

Your goals drive your law firm marketing plan. Marketing needs to be goal driven. Being clear on what you want to achieve for the year will help you determine how much marketing you need each month and what activities you should be doing during the year. Let's say you want to make a revenue of 1...
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Law Firm Marketing In 2023

The experts predict a turbulent 2023 for people with the economy being so fragile and interest rates on the rise. This means that law firms either struggle or thrive depending on the area of law you practice.  There is so much uncertainty right now, and the impacts are unknown.  So how...
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