Law Biz Con 2025: A Transformative Event for Legal Professionals Ready to Scale
Law Biz Con 2025, held from 8–9 May 2025 at the stunning QT Hotel, Gold Coast, brought together some of the brightest minds and forward-thinking professionals in the legal industry. With a focus on innovation, leadership, and growth, this year’s conference delivered powerful insights and practical strategies for law firm owners, practice managers, and legal entrepreneurs eager to scale their businesses without sacrificing their well-being.
From AI-driven marketing strategies to actionable leadership frameworks, Law Biz Con 2025 lived up to its promise of helping attendees unlock new pathways to profitability and operational efficiency.
If you couldn’t attend or just want a comprehensive recap, here’s everything you need to know about this year’s event.
The Habit Revolution
The conference kicked off with an energising keynote by Dr. Gina Cleo, Assistant Professor at Bond University and Director of the Habit Change Institute. In her session, The Habit Revolution, Dr. Cleo unpacked the science behind habit formation and how small behavioural changes can lead to significant long-term results—both personally and professionally.
Attendees learned how to apply evidence-based techniques to build habits that foster leadership growth, improve productivity, and promote healthier work-life balance. A standout message from Dr. Cleo’s keynote: “Your habits shape your identity—change your habits, and you change your outcomes.”
Practical Marketing and Leadership Tactics
Using Social Media to Create a Legal Brand
James d’Apice, well-known for his Coffee and Casenotes brand, captivated the audience with his unique approach to building an authentic legal brand using social media. James shared how relatable storytelling and consistent online engagement have the power to position lawyers as trusted authorities in their niche.
Practical takeaway: Lawyers should embrace platforms like LinkedIn and Instagram to humanise their brand and connect directly with prospective clients—without the heavy legal jargon.
Take Back Control Without Micromanaging
In this insightful session, Ben Deverson, Founder and Director of Lawganised, tackled one of the biggest challenges facing law firm leaders—effective delegation. Ben introduced the concept of upward delegation, empowering team members to take ownership while freeing up leadership to focus on strategic growth.
Key insight: Delegation isn’t just about assigning tasks; it’s about creating a culture of accountability and clarity, allowing leaders to scale operations without micromanaging.
How to Attract & Retain Top Lawyers to Scale Your Firm
With the legal talent market more competitive than ever, Em Pescott, Director of Promotable You, delivered a masterclass on attracting and retaining top legal talent. She shared how modern firms can differentiate themselves through strong employer branding, flexible work arrangements, and professional development opportunities.
Attendees walked away with a blueprint for building a magnetic culture that keeps top performers engaged and invested in the firm’s success.
Protecting Your Energy and Leveraging AI for Growth
How to Let Go of Clients Who Drain Your Firm
Emma Turnbull, Director and Founding Partner at Emma Turnbull Lawyers, addressed the often-avoided topic of client offboarding. She provided actionable strategies for identifying high-maintenance, low-profit clients who negatively impact firm morale and profitability.
Emma’s advice? “Sometimes the best decision you can make for your firm’s future is to respectfully part ways with clients who no longer align with your values or goals.”
How to Use AI to Supercharge Law Firm Google Business Profiles to Get More Cases in 2025
In one of the most highly anticipated sessions, Seth Price, CEO of BluShark Digital, explored the power of AI-driven marketing tools to dominate local search results. Seth demonstrated how law firms can optimise their Google Business Profiles using AI-generated content, automated reviews management, and strategic keyword placement.
With AI tools integrated into platforms like WordPress and marketing automation via Kajabi, firms can now improve their online visibility and attract higher-quality leads with far less effort.
Embracing the Future of Legal Leadership and Technology
The Next Wave
Day two began with an inspiring keynote from Mark Mathews, an acclaimed Australian big wave surfer. Mark shared powerful lessons on overcoming fear, building resilience, and taking calculated risks—lessons that resonate deeply with legal professionals navigating the uncertainty of running a modern law firm.
His story reminded attendees that calculated risk-taking and embracing discomfort are essential for growth, whether you’re facing a 60-foot wave or the challenge of scaling your firm.
Digital Presence and New Revenue Streams
Leveraging LinkedIn for Lawyers Impact
Kylie Chown, LinkedIn and social media strategist, provided actionable strategies for lawyers to boost their visibility and credibility on LinkedIn. Kylie demonstrated how a well-optimised profile and consistent content sharing can open doors to new referral partners and high-value clients.
Scaling Your Law Firm with Fee-Splitting Partnerships
Randy Ai, Principal Lawyer at Randy Ai Law Office, shared a game-changing perspective on growth—scaling through strategic fee-splitting partnerships rather than simply hiring more staff. This innovative approach allows firms to expand their service offerings and increase revenue streams while maintaining lean operations.
Unlock Hidden Revenue in Your Firm with Estate Planning
Tara Lucke, Director at The Art of Estate Planning, revealed how even firms outside traditional estate planning niches can unlock hidden revenue by integrating basic estate planning services. Tara provided a practical roadmap for incorporating these services without overcomplicating existing operations.
1. Panel Discussion: Lessons from Scaling and Being in the Trenches
Moderated by Seth Price and featuring Perry Q. Wood, Australian Migration Lawyer, this candid panel discussion pulled back the curtain on what it really takes to scale a law firm in today’s competitive landscape. The panellists shared hard-won lessons on hiring, marketing, and managing cash flow, offering real-world advice for navigating growth challenges.
2. Strategy Session with Caralee Fontenele
In a high-energy session, Caralee Fontenele, Director at Collective Family Law Group and Founder of Scalable Law, provided a step-by-step framework for law firm owners looking to scale sustainably. She focused on the importance of leveraging systems like CLIO, Kajabi, and WordPress to automate operations and free up time for strategic leadership.
Her closing advice: “Scaling isn’t about working harder—it’s about building smarter systems that empower you to grow without sacrificing your lifestyle.”
3. The Yellow Car – Drive Away Stress Instantly
The conference closed on a high note with Toni Powell, a celebrated storyteller and author, who shared her engaging session on stress reduction. Using humour and relatable stories, Toni taught simple yet powerful techniques for reframing negative thinking and instantly reducing stress—tools every busy lawyer can use in both professional and personal life.
Final Thoughts: Law Biz Con 2025 Delivered Real Strategies for Real Growth
Law Biz Con 2025 was more than just a conference—it was a catalyst for change. Attendees walked away with actionable insights, renewed inspiration, and the practical tools needed to scale their law firms with confidence.
If you’re serious about transforming your firm’s future, you can’t afford to miss the next one.
๐ Watch out for Law Biz Con 2026—FINAL TICKET COUNT: 114 already SOLD! Don’t wait to secure your spot at Australia’s premier event for law firm growth and innovation.
Be part of the future. Be part of Law Biz Con 2026.
